Branding & Campaigns

This is where story and strategy intertwine. Weaving voice, visuals, and vision into campaigns that connect.

I helped CBD brands like Pura Pura navigate the early chaos of a newly legal industry, crafting voice and tone, taglines, product names, packaging, and site copy. Working with clients who were new to branding reminded me why clear, authentic expression matters so much.

One of my favorite campaigns I developed at Shutterfly was Speak Volumes, a simple, sincere concept for photo books. It captured how a collection of images can say more than words, giving the product an emotional resonance that felt true to the brand.