For over twenty years, I’ve told stories for brands like Salesforce, adidas, Shutterfly, GAP, and Macy’s. As a copywriter and brand storyteller, I’ve crafted everything from big campaigns to tiny taglines. And just when I think I’ve got it all down, along comes a fresh twist — a voice to nail, a platform to test, or a shiny new tool like AI that changes the way we create. That’s the beauty of this work. It’s not just what the story is, it’s how it’s told.

Beyond the brand work, I’m most passionate about the power of words to move people — emotionally and into action. I tell stories grounded in heart and love collaborating with visual artists to create work that resonates and raises money for causes I care about. Recently, I had the profound honor of seeing a line from one of my stories engraved in Golden Gate Park at the nation’s first breast cancer memorial garden.