Branding & Campaigns

This is where story and strategy intertwine. I look for the thread that weaves voice, visuals, and vision into campaigns that truly connect.

I helped CBD brands like Pura Pura navigate the early chaos of a newly legal industry — crafting voice, tone, taglines, product names, packaging, and site copy. Working with clients new to branding reminded me why clear, authentic expression is everything.

One of my favorite campaigns I developed at Shutterfly was Speak Volumes, a simple, sincere concept for photo books. It captured how a collection of images can say more than words, giving the product an emotional resonance that felt true to the brand.